Super Eco

Photo credit: Innovative Brands.net

Innovative Brands is a consumber products company which purchases strong consumer brands that are no longer strategic assets to their previous owners. In this case, they purchased the Pert Plus line from Procter & Gamble  in 2006, first introduced to the market in 1985. The Pert Plus line includes nine different shampoos, including dandruff shampoos and kids shampoos and combine shampoo with conditioner in one.

Notable Eco Activity

The Cosmetics Safety Database rates Pert 2 in 1 Shampoo with a hazard score of 5 out of 10.  This company is not a Compact for Safe Cosmetics signer.

Common health concerns are related to preservatives, sodium lauryl sulfate, glycol, fragrances, and surfactants.

Manufacturing concerns primarily relate to the sulfates used to manufacture synthetic surfactants, which are proven to negatively impact marine life and the environment.

Hazardous ingredients include ammonium laureth sulfate, glycol, sodium chloride, cocoamide Dea, fragrance, citric acid, artificial colors, and more. These ingredients carry carcinogens involving developmental/reproductive toxins. In addition, the company conducts animal testing and its packaging is not recyclable.

• Innovative Brands Details

  • Year Founded

    2006

  • Founded By

    Unavailable

  • Green Products?

    No

  • Hazardous Products?

    Yes

  • Sector

    Consumer goods

  • Industry

    Personal products

  • Help Line

    (602) 680-3700

  • Help Address

    via online form

  • Fax Number

    Fax (602) 680-3666

  • Website

    http://www.innovativebrands.net

  • Key Execs

    Unavailable

  • Competitors

    Aubrey Organics, Avalon Organic, Nature's Gate, Suave, Tigi, Earth Friendly

  
  

• Innovative Brands Locations

  • Headquarters

    4729 East Union Hills Drive, Suite #103 Phoenix, Arizona 85050

  • Mail Address

    4729 East Union Hills Drive, Suite #103 Phoenix, Arizona 85050

  • Operates In

    United States

  • Manufacturing

    United States

  
  

• Innovative Brands Financial Information

  • Company Type

    LLC

  • Yearly Revenue

    Unavailable

  • Traded On

    Unavailable

  • Symbols

    Unavailable

  • Notes

    A portfolio company of Najafi Companies, an Arizona private investment firm.