Super Eco

Seventh Generation takes its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Based in Vermont, the company's mission is "to become the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home." Seventh Generation products can be found in most supermarkets, and include diapers, baby wipes, laundry detergent, household cleaners, household paper & supplies, feminine care products, and dishwashing detergent. The company website issues environmental challenges to readers and posts articles and information about increasing one's consciousness. Seventh Generation donates 10% of its profits to non-profits working for positive change. Seventh Generation's CIP (Chief Inspired Protagonist) Jeffrey Hollender was named one of 45 "social entrepreneurs changing the world" by Fast Company Magazine.

Seventh Generation's roots are in a very small mail-order catalog company which sold energy conservation products, called Renew America. Jeffrey Hollender, who had sold his previous books on tape company to Time Warner, purchased an equity stake in Renew America and began expanding the catalog quickly, eventually adding the non-toxic cleaning, paper and personal care products that make up its product line today. In the early 1990s, Seventh Generation began distributing its personal care products in natural foods stores and coops in addition to the catalog. In 1995, the company sold its catalog business to Gaiam (which renamed the catalog "Harmony") to focus on its non-toxic products line. Seventh Generation went public in 1992, but privatized again in 1999.

In response to the launch of several major brands' green lines, Seventh Generation announced in November that it would revamp the look of its products, starting with its laundry line.

Notable Eco Activity

Seventh Generation is famous for its leadership in sustainability concerns. The company has received a huge number of awards, including the 2002 Socially Responsible Business Award, the 2004 Annual Sustainability Award, the 2007 Fast Company Social Capitalist Award, and in was voted the 7th-most responsible brand in America by the College Explorer study sponsored by Alloy Media & Marketing. In addition, Seventh Generation is widely recognized as being a pioneer in using post-consumer recycled material and eliminating toxins from its products. For instance, Seventh Generation was the first company to use an independent third party to certify its products as chlorine-free.

Awards

Seventh Generation's CIP (Chief Inspired Protagonist) Jeffrey Hollender was named one of 45 "social entrepreneurs changing the world" by Fast Company Magazine.

• Seventh Generation Details

  • Year Founded

    1988

  • Founded By

    Unavailable

  • Green Products?

    Yes

  • Hazardous Products?

    No

  • Sector

    Unavailable

  • Industry

    Unavailable

  • Help Line

    800.456.1191

  • Help Address

    http://seventhgeneration.custhelp.com/cgi-bin/seventhgeneration.cfg/php/enduser/ask.php

  • Fax Number

    802.658.1771

  • Website

    http://www.seventhgeneration.com

  • Key Execs

    Jeffrey Hollender

  • Competitors

    Costco, Mountain Green, Method, Ecover

  
  

• Seventh Generation Locations

  • Headquarters

    60 Lake Street Burlington, VT 05401

  • Mail Address

    60 Lake Street Burlington, VT 05401

  • Operates In

    United States

  • Manufacturing

    Unavailable

  
  

• Seventh Generation Financial Information

  • Company Type

    C corporation

  • Yearly Revenue

    Unavailable

  • Traded On

    Unavailable

  • Symbols

    Unavailable