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The Oil Drum: Campfire
Know what bugs me? Those sanctimonious "green" pretenders who carry reusable bags around in their car trunks (but never remember to bring them into the store), buy bamboo sheets (oops—not green) and drop bucketloads of cash on eco-unfriendly stuff in the name of supporting a good cause. Talk about greenwashed ... Those poor souls have positively painted themselves into a corner.
Still, I suppose you have to start somewhere—and starting with the easy stuff is exactly what most people, in fact, actually do. Megan Quinn Bachman, a master's degree student in earth and environmental education, surveyed more than 2,000 early adopters of green lifestyle changes on two green listservs. Rather predictably, she found most of their efforts concentrated on easier undertakings such as cutting back on purchases, buying more local goods and services, conserving energy at home and gardening. More than two-thirds of survey respondants had managed to make those changes.
More life-altering changes remain much less popular. For example, only one-sixth of those surveyed had started new, greener careers, and anything involving driving habits or dietary changes proved to be a hard sell.
Perhaps the most fascinating part of the survey was seeing how feedback about the lifestyles they've made affects the attitude of green-leaning people. From the report:
- People are driven to act in the face of global threats largely by a sense of right and wrong—their conscience—with some encouragement and inspiration from books, movies, media programs and articles.
- Emphasizing the positive consequences of particular lifestyle changes and focusing on health and wellness benefits and a simpler, more satisfying life may be more effective ways to encourage change than promoting financial savings.
- The lack of support from one’s community and family and lack of assistance with overcoming unhelpful personal habits and attitudes are more significant roadblocks to effective response than not having enough information on what actions to take.
- Most people do not feel they need to measure the impact of their lifestyle changes, but some think such feedback would motivate and assist them with doing more. Setting goals, even without measurement, is extremely helpful.














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