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    <title><![CDATA[The virtues of "Slow Money"]]></title>
    <link>http://www.supereco.com/news/2010/05/27/the-virtues-of-slow-money/</link>
    <guid isPermaLink="true">http://www.supereco.com/news/2010/05/27/the-virtues-of-slow-money/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2010/05/27/320w/190940030-13ef6a0c9c-o.jpg" border="0" align="right"/>
<p>We live in <em>such</em> interesting times. It is no secret that the financial wave of <em>fast money</em>, is unsustainable over the long haul. With financial "bubbles" bursting all around us, it's becoming more and more clear that we need seriously <a href="http://www.supereco.com/glossary/sustainable/">sustainable</a> 
investment strategies. </p><p>I read a really great, eye opening, article in the June issue of <a href="http://www.thesunmagazine.org/">The Sun Magazine</a>. It is titled &ldquo;The Prophet of Modest Profit - Woody Tasch on How Not to Get Rich Quick.&rdquo;<span style="text-decoration: underline;"> </span><a href="http://www.globalonenessproject.org/interviewee/woody-tasch">Woody
 Tasch</a>, a pioneer in the field of sustainable investing, suggests 
that the merging of investment and philanthropy into one cohesive entity, is
 the only sensible way forward.</p><p>In the interview he explains how with "fast money" it's easy to 
lose control of where our money is going and what it's actually doing.<span style="text-decoration: underline;"></span> And that if our money and our philanthropy are working at cross purposes, we don't gain any ground. For instance, our philanthropy and lifestyle choices might lead us to support sustainable local, small scale agriculture, while our working assets support large scale industrial farming systems. The good deed or investment does not nearly expunge the negative effects of the unsustainable investment.</p><p>Embedded in the principles of Woody Tasch's <a href="http://www.slowmoneyalliance.org/">Slow Money</a> 
Alliance, is the desire to: "enhance food security, food safety and food 
access; improve nutrition and health; promote cultural, ecological and 
economic diversity; and accelerate the transition from an economy based 
on extraction and consumption to an economy based on preservation and 
restoration." </p><p>Slow Money's mission is to invest in small food enterprises and local food systems; connect investors to their local economies; and build on the <a href="http://www.ecotopia.com/webpress/nurcap/">nurture capital</a> industry.</p><p>People reminisce a lot about the "good old days", it seems like we have the opportunity to make these the <em>truly</em> "good old days". A time when we invest our hard earned money with pride, where people within a community are invested in each other. Where we can see our money grow side by side with the goodwill, health and prosperity of our neighbors.</p><p></p><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/mslume/190940030/in/set-72157594202302207" title="mslume on flickr">mslume on flickr</a>)</p>
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		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/conservation/">Conservation</a> 
 	 </dd>
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    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Thu, 27 May 2010 06:00:00 EDT</pubDate>
</item><item>
    <title><![CDATA[How to green our mindset]]></title>
    <link>http://www.supereco.com/how-to/how-to-green-our-mindset/</link>
    <guid isPermaLink="true">http://www.supereco.com/how-to/how-to-green-our-mindset/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2010/04/22/320w/2593784828-35f4ae755b-o.jpg" border="0" align="right"/>
<p>"<span class="body">Everybody needs beauty as well as bread, places to 
play in and pray in, where nature may heal and give strength to body and
 soul." <em>John Muir <br /></em></span></p><p>"I still find the day too short for all the thoughts I want to think, all the walks I want to take, all the books I want to read and all the friends I want to see." <em>John Burroughs</em> </p><p>The very first step in greening our lives is to green our attitude, the way we think about and embrace life. </p><p>Here are some simple tips: </p><ol><li>Unplug our media mind once in awhile and get out on a walk or even a sit in nature. A study by University of Illinois scientists <a href="http://lhhl.illinois.edu/about.htm">Frances E. Kuo and William 
C. Sullivan</a> found that a canopy of trees and greenery cools more than the forest floor, it can help to cool mental anguish and unrest. Their findings clearly indicate that: "Exposure to trees and vegetation seems to reduce mental fatigue and feelings of irritability that come with it." <a href="http://www.supereco.com/how-to/how-to-start-a-kitchen-garden/">Gardening</a> is a great way to unplug from stress and connect with nature. </li><li>A green time-out is usually just the ticket for improving our kids mindset because children benefit greatly from immersion in the green world as well. Head on over to the National Wildlife Federation's <a href="http://www.nwf.org/Get-Outside/Be-Out-There/Why-Be-Out-There/What-is-a-Green-Hour.aspx">Green Hour</a> website for great info. and ideas about family green time. </li><li>&nbsp;Unleash your inner artist/writer by starting your own naturalist journal. <a href="http://www.supereco.com/how-to/how-to-nourish-your-inner-naturalist/">Starting a nature journal</a> is a great, simple, inexpensive way to deepen our connection with the natural world. Remembering that we are <em>a part of </em>and not separate from nature is key.</li><li><a href="http://zenhabits.net/2007/06/a-guide-to-cultivating-compassion-in-your-life-with-7-practices/">Practicing compassion</a> for ourselves and all of our fellow beings as a daily ritual is incredibly rewarding. <a href="http://www.vision.org/visionmedia/article.aspx?id=13747">Compassion can color our world green</a> faster than almost any other discipline. </li><li>Being ethical consumers of the bounty that our green planet affords us is also essential. Ethical, organic, <a href="http://thehumanetouch.org/">humanely farmed</a> or <a href="http://www.biodynamics.com/">biodynamically</a> farmed products will help to ensure a more sustainable future and give us some peace of mind. It is important to love and nurture, not disdain, neglect and fear what feeds us.</li><li>Get involved by <a href="http://www.localharvest.org/">supporting and volunteering at your local farmer' market</a> or <a href="http://www.kab.org/site/PageServer?pagename=index&cvridirect=true">community clean up</a>. This level of support and interaction with the green community helps us all to sleep better at night.</li></ol></li><p>HAPPY EARTH DAY 2010!</p><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/mslume/2593784828/in/set-72157606714253555" title="ms.lume on flickr">ms.lume on flickr</a>)</p>
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		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/conservation/">Conservation</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/cruelty-free/">Cruelty-free</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/victory-garden/">Victory Garden</a> 
 	 </dd>
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    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Thu, 22 Apr 2010 06:12:00 EDT</pubDate>
</item><item>
    <title><![CDATA[Snuggle up in responsible wool]]></title>
    <link>http://www.supereco.com/news/2010/03/30/snuggle-up-in-responsible-wool/</link>
    <guid isPermaLink="true">http://www.supereco.com/news/2010/03/30/snuggle-up-in-responsible-wool/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2010/03/30/320w/wool-top.jpg" border="0" align="right"/>
<p>Still chilly in your neck of the woods? We just learned about a new company offering super-soft woolies that'll warm the cockles of your <a href="http://www.supereco.com/glossary/sustainable/">sustainable</a> heart. <a href="http://www.ramblersway.com/">Ramblers Way Farm</a>, created by <a href="http://www.tomsofmaine.com/">Tom's of Maine</a> founders Kate and Tom Chappell, uses Rambouillet wool from sheep farms in Maine and ranches in Colorado, Montana, Nevada, South Dakota, Texas and Utah. The standard? Superfine softness stemming from sustainable farming practices.<br />&nbsp;<br /><strong>Sustainable American farms </strong></p><ul><li><a href="http://www.supereco.com/glossary/organic/">organic</a>, no-till and best management practices</li><li>protecting wildlife habitat and preserve critical <a href="http://www.supereco.com/glossary/ecosystem/">ecosystems</a></li></ul><p><br /><strong>Sustainable sheep </strong></p><ul><li>breeding and lambing naturally</li><li>rotational grazing practices</li><li>shearing and sorting with gentle combs and humane handling systems</li><li>protecting and moving flocks with trained animals</li></ul><p><br /><strong>Sustainable manufacturing </strong></p><ul><li>partnered with Rambouillet sheep farmers only in America</li><li>environmentally-sensitive enzyme wash&mdash;a chlorine-free, patented treatment</li><li>minimal packaging made from reclaimed materials that are <a href="http://www.supereco.com/glossary/composting/">compostable</a> and recyclable</li><li>generate their own <a href="http://www.supereco.com/glossary/solar-power/">solar</a> and <a href="http://www.supereco.com/glossary/geothermal-power/">geothermal</a> <a href="http://www.supereco.com/glossary/renewable-energy/">renewable energy</a></li><li>use <a href="http://www.supereco.com/glossary/biofuel/">biofuels</a> in their trucks and tractors</li></ul><p><br /><strong>Sustainable community</strong></p><ul><li>donate 10% of profits and 5% of paid time back to the community</li><li>invigorate local economies by connecting connect American farms with American manufacturing</li><li>preserve open space, farmland, and working landscapes</li><li>web-based, connecting with customers with a small <a href="http://www.supereco.com/glossary/environmental-footprint/">environmental footprint</a></li></ul><p>Not convinced yet? We're always glad to turn readers on to a sustainable company, so feel for yourself: <a href="http://www.ramblersway.com/experience-ramblers-way-wool-complimentary-fabric-sample">request a free sample</a> to see how soft sustainable worsted wool can feel next to your skin. </p>
<p>(Photo credit:<a href="http://www.ramblersway.com/" title="Ramblers Way Farms">Ramblers Way Farms</a>)</p>
	<div class="item-detail clear">
		<dl><dt>Company:</dt>
<dd>
		   <a href="http://www.supereco.com/company/toms-of-maine/">Tom&#039;s of Maine</a> 
 	 </dd>
<span class="clear"></span>
</dl></dl>
		<dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/organic/">Organic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/ecosystem/">Ecosystem</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/composting/">Composting</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/solar-power/">Solar power</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/geothermal-power/">Geothermal power</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/renewable-energy/">Renewable energy</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/biofuel/">Biofuel</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/environmental-footprint/">Environmental footprint</a> 
 	 </dd>
<span class="clear"></span>
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	]]></description>
    <dc:creator><![CDATA[Lisa Poisso]]></dc:creator>
    <pubDate>Tue, 30 Mar 2010 11:35:00 EDT</pubDate>
</item><item>
    <title><![CDATA[How to foster green biodiversity]]></title>
    <link>http://www.supereco.com/how-to/how-to-foster-green-biodiversity/</link>
    <guid isPermaLink="true">http://www.supereco.com/how-to/how-to-foster-green-biodiversity/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2010/03/05/320w/3706995196-b961bb01bd-o.jpg" border="0" align="right"/>
<p>In 1894 John Muir wrote: "When California was wild,
it was one sweet bee-garden throughout its entire length,
north and south,
and all the way across from the snowy Sierra to the ocean." </p><p>He continues by describing the immense biodiversity before him: "The great yellow days circled by uncounted,
while I drifted toward the north,
observing the countless forms of life thronging about me,
lying down almost anywhere on the approach of night.
And what glorious botanical beds I had! Often-times on awaking I would 
find several new species leaning over me and looking me full in the 
face,
so that my studies would begin before rising."
</p><p>This sounds like a beautiful dream, a beautiful impossible dream. But biodiversity because of its very nature is still within our reach. Favoring&nbsp; <a href="http://www.supereco.com/glossary/biodiversity/">biodiversity</a> over <a href="http://www.answers.com/topic/monoculture">monoculture</a>, that is the crucial task at hand. </p><p>Here are some simple ways we can all foster green biodiversity:</p><ol><li>Become informed about the historical biodiversity of where we live. Find out about <a href="http://www.sierraclub.org/">local organizations</a> that aid in the preservation of local endangered species, habitats and watershed. Learn what efforts are being attempted to restore these habitats and how we can help. Get the whole family involved.</li><li>Support <a href="http://www.wcs.org/">worldwide conservation</a> efforts whenever we can.</li><li>Research <a href="http://plants.usda.gov/threat.html">threatened and endangered plants</a> species and provide some space in our landscape for them whenever possible. </li><li>Remove<a href="http://plants.usda.gov/java/noxiousDriver"> invasive species</a> that may be choking out biodiversity on our small or large acre. Buy our seeds and plants from <a href="http://www.earthlypursuits.com/SeedCompanies.htm">ethical organic sources</a>. Plant <a href="http://www.supereco.com/glossary/heirloom-plant/">heirloom</a> varieties. Kick the pesticide/herbicide habit!</li><li>Support our local <a href="http://www.supereco.com/how-to/how-to-attract-songbirds/">birds</a>, they are great sowers of seed and plant a&nbsp; <a href="http://www.supereco.com/how-to/how-to-plant-a-butterfly-garden/">butterfly</a>/bee garden. <a href="http://www.supereco.com/glossary/composting/">Compost</a> everything that you can. </li><li>Dedicate a "wilderness" area on our property where beneficial insects, birds and small wildlife may shelter and thrive. Plant a <a href="http://www.supereco.com/how-to/how-to-plant-a-hedgerow-habitat/">hedgerow</a> habitat.</li><li>Buying our meats and <a href="http://www.supereco.com/how-to/how-to-pick-superior-produce/">produce</a> from local ethical and organic farmers and markets whenever possible is so important. </li><li>Dialing back our fast food consumption sends an important message to companies that thrive on the devastating practices of monoculture. </li><li>Buy less stuff: use it up, wear it out, donate it, gift it. Reduce, reuse, recycle, <a href="http://www.supereco.com/glossary/upcycling/">upcycle</a>, repeat! </li><li>If you are going to buy things, buy handmade things that support local economies, cottage industries and craftsmanship.</li><li>Whether we live in an urban or rural setting learning what we love about where we live is so important. Taking a walk in nearby nature, noticing that life is happening all around us, becoming connected, breathing...</li></ol></li><p>Have a beautiful green day!</p><p></p><p></p><br /><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/mslume/3706995196/" title="ms.lume on flickr">ms.lume on flickr</a>)</p>
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    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Sat, 6 Mar 2010 09:00:00 EST</pubDate>
</item><item>
    <title><![CDATA[Can Big Beef censor the sustainable truth?]]></title>
    <link>http://www.supereco.com/news/2009/11/20/can-big-beef-censor-the-sustainable-truth/</link>
    <guid isPermaLink="true">http://www.supereco.com/news/2009/11/20/can-big-beef-censor-the-sustainable-truth/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/11/20/320w/bigbeef.jpg" border="0" align="right"/>
<p style="margin-bottom: 0in;">Big Beef doesn't like it when smart
people tell the raw truth about the science behind their meat. </p><p style="margin-bottom: 0in;">In
fact, a very deep-pocketed cattle rancher in California, where &ldquo;happy
cows come from,&rdquo; made quite a beef about an agribusiness critic
<em>almost</em> talking about sustainable food at California
Polytechnic State University, San Luis Obispo. <a href="http://www.michaelpollan.com/">Michael Pollan</a>, author
of the book <em>In Defense of Food: An Eater&rsquo;s Manifesto</em> never
got the chance to broach the controversial subject at the university.
Well, not in the way he'd originally planned to.</p>

<p style="margin-bottom: 0in;">Why not? Too much money was at <span style="text-decoration: line-through;">steak</span>
stake. University officials promptly pulled the plug on
Pollan's long-scheduled lecture on the heels of a threatening letter
from alumni and Harris Ranch Beef Co. Chairman David Wood. In it,
Wood threatened to yank his firm's donation &ldquo;because the university
was providing an 'unchallenged forum to promote his stand against
conventional agricultural practices.'&rdquo; </p><p style="margin-bottom: 0in;">Just how much cash buys the
power to manipulate Cal Poly's impressive speaker schedule? Only
$150,000 in funds headed for&mdash;surprise!&mdash;a new meat processing
factory for the university's prized cattle herd. 
</p>

<p style="margin-bottom: 0in;">Wood also made a stink about a Cal Poly
professor's beef with his company's cramped feedlot; the educator
doesn't think it's sustainable. Wood does, so he wants us, potential beef-eating consumers, to be leery of university types, with their &ldquo;thinking,&rdquo;
backed-by-laboratory-science &ldquo;opinions.&rdquo; Why <em>would</em> Wood
want impressionable, young minds to know that:<br /><br />1. Beef <em>isn't</em>
an essential part of our diet.<br />2. Neither is cow's milk. <br />3.
Grass-fed, free-range, sustainable beef is available right now, <font color="#000080"><span><span style="text-decoration: underline;"><a href="http://www.gourmetfile.com/sustainable/">if
you look hard enough</a></span></span></font>.&nbsp;<font color="#000080"><span><span style="text-decoration: underline;"></span></span></font>(It's not exactly cheap, though.)<br />4. Industrial-scale beef and
dairy ranches gobble up insane amounts of natural resources, fan the
fires of global warming with a <span style="font-style: normal;">different</span>,
shall we say more fragrant, brand of wind energy, and <a href="http://www.mcspotlight.org/media/reports/beyond.html#3"><font color="#000080"><span><span style="text-decoration: underline;">Big
Beef's eco-</span></span></font><font color="#000080"><span><span style="text-decoration: underline;"><em>un</em></span></span></font><font color="#000080"><span><span style="text-decoration: underline;">friendly
carbon hoof-print only gets bigger ...&nbsp;</span></span></font></a><font color="#000080"><span><span style="text-decoration: underline;"></span></span></font></p>

<p style="margin-bottom: 0in;">When did the Ivory Tower put open academic debate up on the auction
block? Cal Poly and its beef magnate benefactor(s) are messing with the wrong sustainable foodie. Pollan just
happens to be a respected "meat scientist," a mass-scale organic
lettuce producer <em>and</em> a journalism professor at the University
of California, Berkeley, for starters. I'd say he knows enough about Big, Bad Beef
and the science of agricultural sustainability, not to mention his First Amendment right to
freedom of speech, to boldly stand up to this outrage. 
</p>

<p style="margin-bottom: 0in;">So, did he? As reported in <font color="#000080"><span><span style="text-decoration: underline;"><a href="http://www.latimes.com/news/local/la-me-pollan15-2009oct15,0,4594350.story?track=rss">The
Los Angeles Times</a><a href="http://www.latimes.com/news/local/la-me-pollan15-2009oct15,0,4594350.story?track=rss">, </a></span></span></font>Pollan, <br />"no stranger to attacks from Big Ag," responded like so, &ldquo;It's an open
threat to the university. The issue is really about whether the
school is free to explore diverse ideas about farms and farming."
</p>

<p style="margin-bottom: 0in;">See? Pollan didn't take the news
lying down. Actually, in a way he did. He agreed to nix his solo
speech and instead participate in panel discussion, which was held <a href="http://www.alternet.org/healthwellness/143718/despite_censorship_by_beef_magnate,_michael_pollan_spreads_message_about_the_real_price_of_cheap_food/">last
month</a>. </p><p style="margin-bottom: 0in;">During the panel discussion, Pollan wasted no time in bringing up Big Beef's pressure to censor him. In response to the moderator's first question ("What is sustainability?"), he said: </p><p style="margin-bottom: 0in;">"I would be remiss if I didn't address a little bit the circumstances
surrounding this event, which I don't think we can let pass in silence.
But one of the reasons we're doing the panel and not a conventional
speech is that there was a real challenge to the university posed by
the government, and what is potentially a real threat to academic
freedom. And as much as agriculture is what we want to talk about
today, academic freedom under girds the ability to have the kind of
conversation about agriculture we want to have."</p><p style="margin-bottom: 0in;">"You could have a monoculture of a university -- one that only tolerated
one kind of thinking - and when the world changes, as it inevitably
does, you would find yourself in serious trouble. But when you have a
lot of different ideas, and they're all nurtured, and they're all
brought into contact with one another as we hope to do today, that is
where you get the resources to withstand shocks to the system. And god
knows those shocks are coming." </p><p style="margin-bottom: 0in;">For more of Pollan's remarks, check out the full <a href="http://www.alternet.org/healthwellness/143718/despite_censorship_by_beef_magnate,_michael_pollan_spreads_message_about_the_real_price_of_cheap_food/">transcript</a><a style="font-family: yui-tmp;" href="http://www.alternet.org/healthwellness/143718/despite_censorship_by_beef_magnate,_michael_pollan_spreads_message_about_the_real_price_of_cheap_food/"></a>.</p><p style="margin-bottom: 0in;">Big Beef: "It's what's for
dinner," and it's powerful, scary stuff. Just ask Pollan.</p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/binaryape/4027352372/" title="Flickr, Binary Ape">Flickr, Binary Ape</a>)</p>
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		<dl></dl>
		<dl><dt>People:</dt>
<dd>
		   <a href="http://www.supereco.com/person/michael-pollan/">Michael Pollan</a> 
 	 </dd>
<span class="clear"></span>
</dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/vegetarian/">Vegetarian</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/vegan/">Vegan</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/factory-farmed/">Factory farmed</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/factory-farm/">Factory farm</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/locavore/">Locavore</a> 
 	 </dd>
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    <dc:creator><![CDATA[Kim Lachance Shandrow]]></dc:creator>
    <pubDate>Fri, 20 Nov 2009 11:58:00 EST</pubDate>
</item><item>
    <title><![CDATA[How to increase consumer responsibility]]></title>
    <link>http://www.supereco.com/how-to/how-to-increase-consumer-responsibility/</link>
    <guid isPermaLink="true">http://www.supereco.com/how-to/how-to-increase-consumer-responsibility/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/08/21/320w/209319591-5d83586ef1-o.jpg" border="0" align="right"/>
<p>According to <a href="http://www.time.com/time/health/article/0,8599,1917458,00.html">Time author Brian Walsh</a>, more than simply a case of penny-wise/pound foolish, the dangerous game of cheap food production is costing us--big time--both morally and from the standpoint of the health and the well being of the planet. <br /><br />The farming practices employed for growing animals and food crops for the sake of affordable crispy, salty, fatty goodness are becoming hard to reconcile. As a society of consumers we may have lost touch with the great cost of what we consume. Here are some common-sense practices that we can all employ:</p><ol><li>The first step is <strong>becoming informed</strong> about what we eat, no, I don&rsquo;t mean simply reading the nutritional information on the side of a package. Research the food sources that you consume and the companies that produce and package them. Becoming informed about their <a href="http://www.supereco.com/glossary/cruelty-free/">cruelty free</a>, <a href="http://www.supereco.com/glossary/fair-wage/">fair wage</a> and <a href="http://www.epa.gov/">environmental protection</a> practices--if any--and voting with your dollars.</li><li>Deciding that we can and should <strong>delay gratification</strong> before we impulse buy. We should employ the courage of our convictions to supply our pantry in a thoughtful <strong>healthy-minded</strong> way. It is also a good example to set when raising a new generation of consumers that we care about our health and environment.</li><li>I am not preaching but I practice and suggest practicing <strong>being grateful</strong> about what and whom we consume. Realizing that some form of life is ending so that we can be nourished and paying tribute to that life is key. Some acknowledgment of this as a daily practice, can be very grounding and liberating.</li><li><strong>Supporting local</strong> <a href="http://www.supereco.com/glossary/organic/">organic</a>, <a href="http://www.supereco.com/glossary/sustainable/">sustainable</a> <strong>farmers</strong> is a key factor in toppling the industrial farming machine. Keeping our eyes fixed on achieving the goals of <a href="http://attra.ncat.org/attra-pub/perma.html">permaculture</a> and sustainability and not being swayed by or tempted to give in to <em>lethargy</em>, <em>despair</em> and worst of all <em>inaction</em>.</li><li><strong>Cutting down on our consumption of meat</strong> is so important if we care about ourselves and this world, people like <span><a href="http://www.michaelpollan.com/">Michael Pollan</a>, <a href="http://www.mcspotlight.org/media/books/schlosser.html">Eric Schlosser</a></span>, <a href="http://www.ted.com/talks/mark_bittman_on_what_s_wrong_with_what_we_eat.html">Mark Bittman</a> and a growing collective of world <a href="http://www.ucsusa.org/global_warming/">scientists</a> are not kidding when they say that what we are consuming is killing us and the planet.</li></ol></li><p>Take two or three or even five and call me in the morning! Have a beautiful, sustainable day!</p><p></p><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/mslume/209319591/" title="ms.lume SuperEco group on flickr">ms.lume SuperEco group on flickr</a>)</p>
	<div class="item-detail clear">
		<dl></dl>
		<dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/animal-testing/">Animal testing</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/biodiversity/">Biodiversity</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/cage-free/">Cage-free</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/carbon-footprint/">Carbon footprint</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/climate-change/">Climate change</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/conservation/">Conservation</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/consumerism/">Consumerism</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/cruelty-free/">Cruelty-free</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/eco-education/">Eco-education</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/fair-wage/">Fair wage</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/fisheries-impact/">Fisheries impact</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/free-range/">Free range</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/greenhouse-effect/">Greenhouse effect</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/greenhouse-gas/">Greenhouse gas</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/habitat-depletion/">Habitat depletion</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/organic/">Organic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a> 
 	 </dd>
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	]]></description>
    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Fri, 21 Aug 2009 12:57:00 EDT</pubDate>
</item><item>
    <title><![CDATA[How to green your shopping]]></title>
    <link>http://www.supereco.com/how-to/how-to-green-your-shopping/</link>
    <guid isPermaLink="true">http://www.supereco.com/how-to/how-to-green-your-shopping/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/08/10/320w/3672678473-5c0b0439be-o.jpg" border="0" align="right"/>
<p>"For three million years we were hunter-gatherers, and it was through
the evolutionary pressures of that way of life that a brain so
adaptable and so creative eventually emerged. Today we stand with the
brains of hunter-gatherers in our heads, looking out on a modern world
made comfortable for some by the fruits of human inventiveness, and
made miserable for others by the scandal of deprivation in the midst of
plenty." <em>Richard E Leakey</em></p><p>"Don't blow it, good planets are hard to find." <em>Time Magazine</em></p><p>It can be real challenge to green our shiny thing loving, impulse buying, inner hunter-gatherer. Here are some basic tips that can help us be lean and green in our consumption:</p><ol><li><strong>Make lists</strong> of our consumer driven needs and desires, check them twice or three times before venturing out to shop. Personally it helps me--especially when food shopping--to check my cabinets <em>thoroughly</em> to make sure that I really need something before I buy it. The backs of cupboards and the drawers in my fridge often yield, upon close inspection, items that I think I need more of.</li><li><strong>Delay gratification</strong> long enough on larger items to find the best price as locally as possible. This supports our local economy. The lack of local Mom and Pop stores for appliances and larger ticket items may make a trip to a nearby chain store inevitable. I usually decry the big-box shopping experience but at the very least a purchase from the greenest big-box store that you can find, supports someones livelihood. Because these establishments employ many of our neighbors and friends, buying locally--even from a larger store--may make more sense <a href="http://www.supereco.com/glossary/carbon-footprint/">carbon footprint</a> wise, than resorting to mail order. Always look for the <a href="http://www.energystar.gov/">Energy Star</a> label when purchasing new appliances.</li><li><strong>Buying used</strong> items or <strong>swapping goods and services</strong> whenever possible is a marvelous way to green your consumption. Vintage items and <a href="http://en.wikipedia.org/wiki/Shabby_chic">shabby-chic</a> sensibilities are not going out of style any time soon.</li><li><strong>Support</strong> <strong>local</strong> farmers, restaurants, craftsmen and women and service providers whenever humanly possible. </li><li>Buying fair trade, <a href="http://www.supereco.com/glossary/organic/">organic</a> goods whenever possible supports <a href="http://www.supereco.com/glossary/eco-friendly/">eco-friendly</a> land and workforce practices and humane <a href="http://www.supereco.com/glossary/cruelty-free/">cruelty free</a> animal treatment.</li><li><strong>Reducing</strong> and simplifying our needs, <strong>reusing</strong> what we already possess and <a href="http://www.supereco.com/glossary/recycling/">recycling</a> what we cannot <a href="http://www.supereco.com/glossary/upcycling/">upcycle</a> or <strong>gift</strong>.</li><li><strong>Walk</strong>, <strong>bike</strong> or <strong>use public transport</strong> whenever possible to shop.</li><li><strong>Plan your shopping trips in the car as efficiently as possible</strong>, combining tasks and fun makes total sense for the green at heart. Asking a friend along for the ride or <a href="http://www.erideshare.com/">carpooling</a> to the store or events is an energy efficient way to <a href="http://www.supereco.com/glossary/carbon-offset/">offset your carbon footprint</a>.</li><li>When gift giving, we should always <strong>avoid</strong> <a href="http://www.merriam-webster.com/dictionary/willy-nilly">willly nilly</a> <strong>impulse buying</strong>. Thoughtful gift giving takes more effort but pays off with buckets and buckets of good green karma!</li></ol></li><p>Happy green gathering!</p><p></p><p></p><p></p><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/dno1967/3672678473/" title="dno1967 on flickr">dno1967 on flickr</a>)</p>
	<div class="item-detail clear">
		<dl></dl>
		<dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/animal-testing/">Animal testing</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/carbon-footprint/">Carbon footprint</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/carbon-offset/">Carbon offset</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/cruelty-free/">Cruelty-free</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/eco-friendly/">Eco-friendly</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/energy-star/">Energy Star</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/fair-trade/">Fair trade</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/food/">Food</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/locavore/">Locavore</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/organic/">Organic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/recycling/">Recycling</a> 
 	 </dd>
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</dl></dl>
		<dl></dl>
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	]]></description>
    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Mon, 10 Aug 2009 16:05:00 EDT</pubDate>
</item><item>
    <title><![CDATA[How to buy "green" pickles, part one]]></title>
    <link>http://www.supereco.com/how-to/how-to-buy-green-pickles-part-one/</link>
    <guid isPermaLink="true">http://www.supereco.com/how-to/how-to-buy-green-pickles-part-one/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/07/27/320w/pickles-1.jpg" border="0" align="right"/>
<p>Naturally cultured or <a href="http://harrisonfarm.com/archives/lacto-fermentation">lacto-fermented foods</a> contain friendly bacteria and enzymes that help digest food in the intestines and help to support the immune system.<br /><br /><a href="http://www.supereco.com/glossary/lacto-fermentation/">Lacto-fermented</a> vegetables&mdash;pickles to you&mdash;have been around since ancient times.<br /><br /><a href="http://www.healing-with-probiotics.com/history-of-probiotics.html">Fermenting food</a> is a practice that spans the globe and has played a major role in almost every cuisine worldwide. <br /><br />Lacto-fermentation is a process which encourages healthy bacteria, or lactobacilli to break down and convert sugars, proteins and starches in foods into lactic-acid.<br />Allowing dairy, fruits and vegetables to sour or ferment increases drastically improves their shelf life. At the same time <a href="http://www.thenourishinggourmet.com/2009/04/benefitsoflacto-fermentation.html">lacto-fermenting enhances</a> food&rsquo;s digestibility and increases nutritional value.<br /><br />Well that&rsquo;s the nuts and bolts--so to speak--now for the yummy part!</p><p>Who's making and where to buy, wonderful <a href="http://www.supereco.com/glossary/eco-friendly/">eco-friendly</a>, lacto-fermented goodness:</p><ol><li><a href="http://www.zukay.com/">Zukay live foods</a> makes a yummy/delicious range of pickled relishes and dressings. They advertise themselves as &ldquo;The first every day non-dairy, probiotic food company&rdquo; Zukay helps to lower their <a href="http://www.supereco.com/glossary/carbon-footprint/">carbon footprint</a> by buying their ingredients as close to home a possible.</li><li><a href="http://www.bubbies.com/">Bubbies</a> pickles are so delicious, they are a favorite of mine. They have a wonderful peppery zing! Their sauerkraut is wonderful as well.</li><li><a href="http://www.pickledplanet.com/about.html">Pickled Planet</a> says "Our vision is to help return balance to our living systems: economic
system by offering profit sharing and worker buy in options that will
provide a real living wage to employees, while buying produce direct
from farmers when ever we can." <em></em></li><li><a href="http://www.realpickles.com/index.html">Real Pickles</a> declares that "We aim to produce the highest quality, traditional pickled foods
available, using natural fermentation. We buy our vegetables only from
Northeast family farms and sell our products only within the Northeast.
Our ingredients are 100% organic."
</li><li><a href="http://hawthornevalleyfarm.org/sauerkraut/sauerkrautproducts.htm">Hawthorne Valley</a> is a <a href="http://www.supereco.com/glossary/biodynamic/">biodynamic</a> farm operating under the umbrella organization of the Hawthorne Valley Association, a
nonprofit operation dedicated to agriculture, education, and the arts. They declare: "Our bio-dynamic farming practices reflect our commitment to protecting the health of the earth and all who live on it."</li></ol></li><p>Happy "green" pickle hunting!</p><p></p><p></p><br /><p></p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/marik0/2936757007/in/set-72157607977926134" title="mariko on flickr">mariko on flickr</a>)</p>
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		<dl></dl>
		<dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/biodynamic/">Biodynamic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/eco-friendly/">Eco-friendly</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/carbon-footprint/">Carbon footprint</a> 
 	 </dd>
<span class="clear"></span>
</dl></dl>
		<dl></dl>
	</div>
	]]></description>
    <dc:creator><![CDATA[Lucy Meskill]]></dc:creator>
    <pubDate>Fri, 31 Jul 2009 15:18:00 EDT</pubDate>
</item><item>
    <title><![CDATA[The thing about sustainable chocolate]]></title>
    <link>http://www.supereco.com/news/2009/07/10/the-thing-about-sustainable-chocolate/</link>
    <guid isPermaLink="true">http://www.supereco.com/news/2009/07/10/the-thing-about-sustainable-chocolate/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/07/10/320w/virunga-national-park.jpg" border="0" align="right"/>
<p>We'd never pass up a chance at chocolate&mdash;not to eat it, not to blog about it. While we're more inclined to keep the former strictly to ourselves (I'll eat every last square myself, thank you very much), the latter is worth the proverbial shout from the mountaintop. Most people, it seems, remain befuddled by the idea that chocolate could and should be <a href="http://www.supereco.com/glossary/organic/">organic</a>, <a href="http://www.supereco.com/glossary/sustainable/">sustainable</a> or ethical. It's just chocolate, right?</p><p>Wrong. Unless it's certified <a href="http://www.supereco.com/glossary/organic/">organic</a> or <a href="http://www.supereco.com/glossary/fair-trade/">fair trade</a>,
that luscious chocolate bar melting in the summer sun was most likely made with <a href="http://www.supereco.com/news/2009/04/08/responsible-chocolate-for-your-easter-basket/">cocoa harvested by child labor</a>. That's something sticky you don't want to lick off your fingers, eh? Because growers where the most pervasive abuses take place don't produce organic cocoa beans, the easiest way to make sure your chocolate purchases are not part of the
problem is to buy only certified or organic <a href="http://www.supereco.com/glossary/fair-trade/">fair trade</a> chocolate.</p><p><a href="http://www.laborrights.org/files/Cocoa%20Protocol%20Success%20or%20Failure%20June%202008.pdf">Efforts toward curbing the labor abuses</a> have not yet solved the problem, but a few projects are bearing fruit.</p><ul><li><a href="http://www.sustainableharvest.org/international_programs.cfm">Sustainable Harvest International</a> (SHI), a Maine-based non profit promoting sustainable agriculture, is offering eco-foodies the opportunity to volunteer on <a href="http://www.treehugger.com/files/2004/11/dagoba_organic.php">cacao farms</a>
in Belize building wood conserving stoves, touring local cacao farms,
and attending presentations on Fair Trade and cacao cooperatives. (<a href="http://www.treehugger.com/files/2009/06/sustainable-harvest-international-offers-tours.php">Treehugger</a>)</li><li>Bicycles from <a href="http://www.wheels4life.org/">Wheels4Life</a> are providing African cocoa conservation trainers and farmers a <a href="http://www.supereco.com/news/2009/06/23/more-bike-riding-greener-bikes/">viable mode of transportation</a> in the region's
notoriously muddy and hilly terrain. (<a href="http://www.treehugger.com/files/2009/06/mountain-bikes-empower-cacao-farmers-in-congo.php?dcitc=th_rss">Treehugger</a>)</li><li>Companies like Original Beans are working to help develop a truly sustainable agricultural economy based around cacao production. Visit this <a href="http://www.treehugger.com/files/2009/07/congo-sustainable-cacao-industry-slideshow.php?dcitc=th_rss">stunning slideshow that shows how</a>. (Treehugger) </li></ul><p>Here's where you come in: Don't allow spur-of-the-moment cravings to suck you into becoming part of the problem. Buy chocolate only from companies that make fair trade and organic products.
</p><ul><li><a href="http://vision.ucsd.edu/%7Ekbranson/stopchocolateslavery/main.html">Organic and free trade chocolate</a></li><li><a href="http://www.transfairusa.org/content/certification/licensees2.php#cocoa">Fair Trade Certified chocolate</a></li></ul>
<p>(Photo credit:<a href="http://www.treehugger.com/files/2009/07/congo-sustainable-cacao-industry-slideshow.php?dcitc=th_rss" title="Original Beans via Treehugger">Original Beans via Treehugger</a>)</p>
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		<dl></dl>
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		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/organic/">Organic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/fair-trade/">Fair trade</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/fair-wage/">Fair wage</a> 
 	 </dd>
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    <dc:creator><![CDATA[Lisa Poisso]]></dc:creator>
    <pubDate>Fri, 10 Jul 2009 10:57:00 EDT</pubDate>
</item><item>
    <title><![CDATA[Demand for organics reaches all demographics]]></title>
    <link>http://www.supereco.com/news/2009/06/19/demand-for-organics-reaches-all-demographics/</link>
    <guid isPermaLink="true">http://www.supereco.com/news/2009/06/19/demand-for-organics-reaches-all-demographics/</guid>
    <description><![CDATA[<img src="http://media.supereco.com/media/2009/06/19/320w/organic-sales.jpg" border="0" align="right"/>
<p>Remember when "they" said that <a href="http://www.supereco.com/glossary/organic/">organic</a> food was a specialty market that would never expand past the folks with plenty of disposable income? "They" can eat their (organic) words: a <a href="http://www.ers.usda.gov/Publications/EIB55/">new report</a> from the USDA shows that the American appetite for organic food continues to outstrip supply. Organic sales have ballooned more than five-fold since the&nbsp;late
1990s, yet production has only slightly more than doubled. Organics accounted for three percent of total American food sales in 2008.</p><p>It's not just the foodie crowd that's buying, either. Organic fans come from literally every demographic group. The Center for a Livable Future offers <a href="http://www.livablefutureblog.com/2009/06/demand-for-organic-food-continues-to-outgrow-supply/">this analysis</a>:</p><p><em>The clientele fueling this demand is far more diverse&mdash;and at times
surprising&mdash;than any pigeonholed assumptions about the typical organic
consumer. According to r<a href="http://www.choicesmagazine.org/2007-2/grabbag/2007-2-05.htm">ecent surveys</a>, African Americans spent the most on organic produce in 2004. The same year, <em>lowest </em>household income (less than $25,000 per year) was correlated with the <em>highest </em>per
capita spending on organic produce. In general, there is little or no
substantial differentiation across race, age, education, geography or
income among the growing population of Americans who purchase organic
products.</em></p><p>Makes sense to us&mdash;we all want to eat healthy food, don't we? We'll be interested in seeing how <a href="http://www.supereco.com/glossary/locavore/">locally grown</a> foods factor into the demand for organics. Recent surveys suggest that consumers would prefer to <a href="http://www.supereco.com/news/2009/03/26/sniff-out-locally-grown-food-resources/">buy local</a> over organic, so we're hoping that a hunger for one supports the growth of the other. Any way you slice it, those who've crowed for years about organics being the province of "elitists" can take this news as a true sign of the times. The times, they are a-greenin'!</p>
<p>(Photo credit:<a href="http://www.flickr.com/photos/elena_norbiato/2444950911/" title="Trellina @SuperEco pool, flickr">Trellina @SuperEco pool, flickr</a>)</p>
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		<dl><dt>Company:</dt>
<dd>
		United States Department of Agriculture (USDA)
	</dd>
<span class="clear"></span>
</dl></dl>
		<dl></dl>
		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/organic/">Organic</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/locavore/">Locavore</a> 
 	 </dd>
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    <dc:creator><![CDATA[Lisa Poisso]]></dc:creator>
    <pubDate>Fri, 19 Jun 2009 13:31:00 EDT</pubDate>
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