Consumerism is used to describe the tendency of people to identify strongly with products or services they consume and to equate personal happiness with the number of or quality of the things they buy and own.
The culture of consumerism has caused people to engage in a shift away from values of community, spirituality and integrity, and toward competition, materialism and disconnection. This shift correlates with a rise in materialism and consumption. Consumerism, then, is a focus on the purchase and ownership of material goods in order to create or fulfill a personal identity.
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