The term greenwashing was coined by environmental activists to describe the misleading efforts of corporations to describe themselves or their products or practices as environmentally responsible in order to mask or deflect their actual behavior. Advertisers routinely greenwash a variety of products and practices, including cars, energy, junk food, cleaning products, hotel water usage. Almost anything touted as "green" is likely to have some greenwashing practice attached to it, and consumers become confused as a result. In many areas, there is no clear designation overall of "green," allowing the consumer to know for sure whether they are being misled.
Greenwashing
Last updated, 10/14/2008
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- PROne1 - Whitewashing, greenwashing and now Googlewashing? http://tinyurl.com/y9jv99t
- greencommerce - La marque Bourgeois tente t'elle de faire du #Greenwashing ?http://bit.ly/bMT1dn
- OpenToInfo - RT C how #greenwashing corrupts: IL #Soybean Assoc. spin 4 National Ag Day http://tinyurl.com/soyagday @A_Shared_Cup @iconiceart @ilsoy_news
- inteligenciabc - "Greenwashing" na Publicidade: http://wp.me/pFIeO-2x
- StevenWRichards - Whoa.. i thought i was justified picking on electric cars / greenwashing http://tr.im/SmL6
- Organicbug - The Perfect Example of Greenwashing http://ow.ly/1nAU6
- packagingdiva - @abluemoonarts @hartboillot ebook "Is It Green Or Garbage"? 6 steps towards greener #packaging will cover #greenwashing. Avail next wk
- MariaEnergia - I was duped: @goldnplump breaks greenwashing rule #4 (irrelevance) by claiming "no added hormones" to its chicken, which gov't bans anyway.
- ccmacdonald - Who Negotiates for Nature? Big Green greenwashing examined - http://rexweyler.com/2010/03/10/who-negotiates-for-nature/
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