The term greenwashing was coined by environmental activists to describe the misleading efforts of corporations to describe themselves or their products or practices as environmentally responsible in order to mask or deflect their actual behavior. Advertisers routinely greenwash a variety of products and practices, including cars, energy, junk food, cleaning products, hotel water usage. Almost anything touted as "green" is likely to have some greenwashing practice attached to it, and consumers become confused as a result. In many areas, there is no clear designation overall of "green," allowing the consumer to know for sure whether they are being misled.
Greenwashing
Latest Tweets about this glossary term:
- abluemoonarts - RT @packagingdiva: @abluemoonarts @hartboillot ebook "Is It Green Or Garbage"? 6 steps towards greener #packaging will cover #greenwashing. Avail next wk
- PROne1 - Whitewashing, greenwashing and now Googlewashing? http://tinyurl.com/y9jv99t
- greencommerce - La marque Bourgeois tente t'elle de faire du #Greenwashing ?http://bit.ly/bMT1dn
- OpenToInfo - RT C how #greenwashing corrupts: IL #Soybean Assoc. spin 4 National Ag Day http://tinyurl.com/soyagday @A_Shared_Cup @iconiceart @ilsoy_news
- inteligenciabc - "Greenwashing" na Publicidade: http://wp.me/pFIeO-2x
- StevenWRichards - Whoa.. i thought i was justified picking on electric cars / greenwashing http://tr.im/SmL6
- Organicbug - The Perfect Example of Greenwashing http://ow.ly/1nAU6
- packagingdiva - @abluemoonarts @hartboillot ebook "Is It Green Or Garbage"? 6 steps towards greener #packaging will cover #greenwashing. Avail next wk
- MariaEnergia - I was duped: @goldnplump breaks greenwashing rule #4 (irrelevance) by claiming "no added hormones" to its chicken, which gov't bans anyway.
- ccmacdonald - Who Negotiates for Nature? Big Green greenwashing examined - http://rexweyler.com/2010/03/10/who-negotiates-for-nature/
Greenwashing News
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Driving, diet habits hardest to change
Know what bugs me? Those sanctimonious "green" pretenders who carry reusable bags around in their car trunks (but never remember to bring them into the store), buy bamboo sheets… | Read the full article ›
By Lisa Poisso (7 days ago) 0 comments- Definitions
- Greenwashing, Eco-friendly, Sustainable
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Which foods and supplements really work?
Snake oil or science? Food for a healthy life ... or merely food for thought? End confusion over contradictory research with this balloon chart showing the scientific evidence for… | Read the full article ›
By Lisa Poisso (10 days ago) 0 comments- Definitions
- Greenwashing
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Don't be bamboozled by "bamboo" rayon
From The Dept. of We Told You So: So-called "bamboo" fabric is actually man-made rayon, and the Federal Trade Commission (FTC) is clamping down on greenwashing retailers trying to… | Read the full article ›
By Lisa Poisso (42 days ago) 0 comments- Definitions
- Bamboo, Eco-friendly, Sustainable, Rayon, Toxicity, Pollutants, Greenwashing
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Unlock the facts on GM seeds
We bet you're a researcher. Green people tend to lean that way—they're used to peering past the hype, scrubbing off the greenwashing, picking through the facts to search for… | Read the full article ›
By Lisa Poisso (214 days ago) 0 comments- Companies
- Monsanto
- Definitions
- Greenwashing, GMO, Genetic engineering, Monoculture
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12 natural beauty and body care resources
It used to be that if you wanted pure cosmetics and body care products, you had to make them yourself. When my kids were small, stirring and mashing bowls of organic vegetable… | Read the full article ›
By Lisa Poisso (221 days ago) 0 comments- Definitions
- Organic, Carcinogens, Phthalate, Parabens, Toxicity, Synthetics, Greenwashing





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