The term greenwashing was coined by environmental activists to describe the misleading efforts of corporations to describe themselves or their products or practices as environmentally responsible in order to mask or deflect their actual behavior. Advertisers routinely greenwash a variety of products and practices, including cars, energy, junk food, cleaning products, hotel water usage. Almost anything touted as "green" is likely to have some greenwashing practice attached to it, and consumers become confused as a result. In many areas, there is no clear designation overall of "green," allowing the consumer to know for sure whether they are being misled.
Greenwashing
Last updated, 10/14/2008
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Latest Tweets about this glossary term:
- nan_fischer - RT @GreenEnergyNews Crackdown on #GREENWASHING: Federal Trade Commission to strengthen “Green” product guidelines http://bit.ly/aI8YUM
- GreenEnergyNews - Crackdown on GREENWASHING- Federal Trade Commission to strengthen “Green” product guidelines http://bit.ly/aI8YUM #p2 #green
- HeathClancy - Beware greenwashing. RT @NRDCnews: FTC prepares to unleash new green guidelines - http://b2l.me/an37f2 #green #greentech
- BobTregilus - @kiwiEV Hum, so you guys rate ICEs in kWs, not HP? Thought this story http://bit.ly/aFa5b6 was greenwashing (EVwashing) ICEs for a minute!
- gnudarwin - : #BP Pulls Ads On ThinkProgress After Wonk Room Reports On Its #Greenwashing Campaign -Oil Spill #boycottbp http://ping.fm/roTPX 2
- greenandhealthy - @SAPsMaMa Greenwashing is way too common these days. The FTC needs to regulate labels. #healthychild
- gnudarwin - : #BP Pulls Ads On ThinkProgress After Wonk Room Reports On Its #Greenwashing Campaign -Oil Spill #boycottbp http://ping.fm/roTPX 235
- RussMartinMS2 - RT @packagingdiva: #Eco #Packaging Tweet Of The Day: Federal Trade Commission has before it a new set of “Green Guidelines” @ http://is.gd/eRqEn #greenwashing
- TransitionLag - Greenwashing Biodegradable plastic bags - do they carry more ecological harm than good | http://gu.com/p/28txh/tw
- thinkhau - nice greenwashing ads exxon mobil. please.. insult my intelligence more. looking forward to bp's environmental activism ads.
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