Super Eco

Reverse graffiti, a method of creating art on walls or other surfaces by a process of removal by cleaning, is also known by the names: clean or dust tagging and grime writing. Paul “Moose” Curtis, of the United Kingdom is considered to be a pioneer in the artform of reverse graffiti. In San Francisco’s Broadway tunnel for example, he scraped through the grit and grime of tunnel walls to reveal a landscape of magical proportions. Paul Curtis describes himself as a "professor of dirt”.

The process of reverse graffiti, turning "mean streets" into  "clean streets" in many urban settings, is a completely new art form. It combines the principles of both of Eco Activism and Environmental Art together. For example in the city of London a controversial reverse graffiti guerrilla campaign hit the streets to coincide with "National Homelessness Sunday". Crisis, the host charity orginization chose 15 grimy sites around the city and then proceeded to blast some areas clean, creating the image of a huddled figure comprising the slogan: “Most homeless people have moved on, but their problems haven’t gone away,” This recycling and reforming of imagery makes a very powerful statement. Reverse graffiti is also gaining ground in commercial mainstream advertising for example: Street Advertising Services, experienced providers of Reverse Graffiti in Europe, have carried out Ad campaigns for the companies Puma, ING Bank and Sony.

(Photo Credit: mrsmullerauh on flickr)