Super Eco

Twitter, that oh-so-innocent little application that lets you share short "tweets" of up to 140 characters from your computer or phone, is fast becoming the hot new tool in the eco-activist's arsenal. Connecting people with breaking news, events and developments via other people who share similar interests—that's instant credibility. Twitter users are capitalizing on that for effective community organizing and eco-activism.

Twitter's ability to cut through the media as middleman gained attention when people began tweeting their own news updates, from the San Diego wildfires to terrorist attacks in Mumbai. Now, Twitter's green community is catching on. When Twilight Earth's Adam Shake tweeted that he planned to participate in an upcoming coal plant protest in Washington, D.C., his Twitter followers spread the word virally in a matter of hours. Way beyond the scope of a blog post and RSS feeds, his message was now being shared and seen by people who might not ever seek out information on energy or activism.

We're seeing a fascinating trend here, and Twitter's dead center. If getting people to read about a cause or event that's important to you is good, getting more people to read about it is better. Getting them talking and Twittering about it is even better. And having those conversations "overheard" by still others? Priceless.

Are you Twittering yet? We'll help you connect with the eco-world via Twitter. Tell us what's on your mind at @supereco, and get our full news feed at @supereconews.