Super Eco

Photo credit: Dan4th, flickr

We know you realize that green fashion has come a long way, baby. Still, the idea of day-to-day eco-friendly clothing leaves most of us uneasily sucking that funky crunchy-granola taste out of our teeth or rolling out eyes at outlandish haute eco-couture.

Cut the skepticism by greening your wardrobe like you do the rest of your life: in small steps, from the inside out. Nobody's asking you to knit clothes from your own hair—we're talking about replacing your wardrobe basics with greener versions that won't break the bank. This stuff is made by established manufacturers with quality that you can trust.

• Organic jeans You can get organic jeans at Wal-Mart and K-Mart now ... yes, really.
• American Apparel has added an organic line of tees and undies for men, women, kids and babies.
• Major retailers are developing their own lines of organic basics. Check out The Gap, Levi's and L.L. Bean, and keep your eye peeled for new offerings from H&M.

Want to support one of the little guys? econscious offers earthy-colored basics: tees, polo shirts, hoodies, beanies, hats, totes, aprons and reusable grocery bags; Hop over to The Alternative Consumer for 30% off until April 1.