Super Eco

Photo credit: Gucci

Not even luxury couture is immune from an expanding green consciousness. Couture institution Gucci enters the ranks of the eco-aware by lending its venerable voice in support of HOME, a film exploring world environmental and social challenges through aerial photos taken in more than 50 countries across the globe. Vanity Fair calls the eco-activist project "both a love song and global battle cry." HOME premieres June 5 (which is World Environment Day) on film, TV, DVD and the internet in more than 87 countries and 14 different languages.

From Gucci's creative designer Frida Giannini comes a special edition commemorative T-shirt using 100% organic cotton, natural dyes and recyclable packaging. The design integrates the film's HOME logo with Gucci's well known "GG" symbol. The back of the shirt lists the countries shown in the film. Each T-shirt, available in both men's and women's sizes, comes with a matching canvas tote. Find one at select Gucci stores for $195; a portion of the proceeds going to GoodPlanet.org, a non-profit created by HOME director Yann Arthus-Bertrand.

Gucci's parent company, the PPR Group, has provided funding for HOME, and several PPR companies (including Gucci) are turning out sustainable products to help promote the film. Other high-profile eco-swag to watch for:

• the "Eco Pump" shoe from Sergio Rossi
• a limited-edition collection of organic cotton T-shirts, tanks and totes from YSL
• “The Magnetic Quatre,” a combination of four types of gold, auctioned by jewelry house Boucheron to benefit the Initiative for Responsible Mining Assurance
• a HOME tote bag from Bottega Veneta
• a limited-edition, organic cotton scarf from Alexander McQueen

And finally, long-time vegetarian and environmental advocate Stella McCartney will host a screening of Home at her West Hollywood store on June 5. Find out how you can see HOME at the film's web site.