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Video aims to fizzle out the fizz for soda

Glug, glug, glug ... Ahhh. Nothing like a nice, cold glass of slimy, frothing fat globules.

Thus ends New York City's appalling new anti-soda video, which shows a man guzzling down what turns out to be a graphically realistic glass of fat. The city's "Are You Pouring on the Pounds?" campaign, which launched print ads earlier this fall, connects the dots for soda-guzzling consumers: drinking just one can of soda a day can add up to 10 pounds of weight in a year.

Americans are gobbling 200 to 300 more calories a day than we did 30 years ago, and nearly half of those extra calories come from sugar-sweetened drinks. It's clear that consumers' perspective on what constitutes a beverage worth drinking may be more than a little askew. Adding to the confusion is a clamor of prepared teas, sports and vitamin drinks, many of which appear to be healthy choices yet are as packed with sugar as soda.

So maybe it's about time for a graphic representation of the fizzy failure that is soda. Take a look for yourself, and let us know if your craving for an ice-cold Coke has let up a little.

The New York City Department of Health and Mental Hygiene suggests replacing soda with water, seltzer or milk and offers these tips for healthier drinking:

  • Drink plenty of water.
  • Choose fat-free or 1% milk.
  • Switch from juice to whole fruit.
  • Skip sports drinks and "energy" drinks.
  • Watch out for coffee and tea drinks and shakes.
  • Downsize drinks.

Latest Tweets about this story:

  • CorksandCaftans - I favorited a YouTube video -- Joel At The Soda Fountain (DIG deleted scenes) http://youtu.be/5YptVIAM1y4?a
  • Cris2365 - How to Make Irish Soda Bread: 5 steps (with video) - wikiHow http://ff.im/-hDQFA
  • NoSodaMphs - ComN Soon No Soda video shoot stay postd with da movement 4 details
  • mrsha - @Charne So glad you said that. I hate that video. I don't like Gaga. Her voice is just "ok". Soda cans we used in 10th grade. lol!!
  • pixiepict - @TinaLee64 I build castles out of soda cans and then shoot at them with my BB pistol:) LOL that's my video game:)
  • chrisduce - Video: Cherry Soda by Jaguar Love. Live in SLC. Shot this with Natalie Neal and Tracy Nystrom. http://tumblr.com/xjt7ht5w3
  • D4HStarPHI - Soda's Spin Video - What do you think about this? http://ning.it/dBrFLx
  • caramelqueen - RT @AlexanderSpit: WHAT UP. THE WORLD PREMIERE OF MY NEW VIDEO OFF #OPEN24HOURS.. "NO BAKING SODA ALLOWED" IS NOW UP ON WWW.THEHUNDREDS.COM ... ENJOY!
  • WomanTribune - Video how-to, 30-minute Irish soda bread: http://tinyurl.com/yzqcxpp
  • PaparazziG - Working on the "Soda-do, How to" Hair design from Lady Gaga's NEW music video "Telephone."

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Definitions
High fructose corn syrup, Water

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Avatar Anonymous (11:32 PM on Tue Mar 16, 2010)

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Tuesday, 03/16/2010

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