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jude on flickr
We have all heard fables and fairy tales about pretenders. Pretenders who seek to be accepted and trusted under the cover of some simple disguise. The audacity of greenwashing corporations however is no fairy tale. These are companies who do big-bad-things to our planet while wearing the cloak of green.
We recognize this distinguished somber green cloak, like the one in the Lord of the Rings with the Elven leaf clasp at the neck, which acts as a veil of assurance and protection. The problem is that some companies donning these cloaks are not heroes. Some of them are planet pillaging Orcs who hope to be taken seriously in this guise. They even expect us to help them raid the paddock at night.
Greenwashing is akin to money laundering where the currency being cleansed is image and reputation. The best defense against greenwashing is we, the informed consumer.
Some good news, the FTC is working on stiffening guidelines to combat greenwashing, according to an article in the New York Times.
Here are some organizations who can help us to make green choices in the marketplace:
- The FTC search engine offers a wealth of information for the green consumer.
- Greenpeace Greenwashing seeks to "confront deceptive greenwashing campaigns, engage companies in debate, and give consumers, activists and lawmakers the information and tools they need to confront corporate deception"
- Greener Choices is a division of Consumer Reports that seeks to inform the green consumer.
- EcoLogo "provides customers--public, corporate and consumer--with assurance that the products and services bearing the logo meet stringent standards of environmental leadership."
- CorpWatch seeks to hold corporations worldwide accountable for their actions.
- GreenBiz labels itself as the "business voice of the green economy"
- TreeHugger has some great consumer buying guides.
There is plenty of information available about greenwashing and it is so important to vote, for how a company conducts itself, with our dollar.
How to join the Canvolution
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