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<title>Super Eco Jeffrey Hollender News Feed</title>
<link>http://www.supereco.com/</link>
<description>Super Eco</description>
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    <title>Super Eco Jeffrey Hollender News Feed</title>
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<copyright>Copyright 2007 Super Eco. The contents of this feed are available for non-commercial use only.</copyright>
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    <title><![CDATA[Earth Day TV]]></title>
    <link>http://www.supereco.com/news/2009/04/19/earth-day-tv/</link>
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<p>Care to spend Earth Day with a remote in your hand? It's theoretically possible, as broadcast networks both major and less-than-major are jumping on the greenwagon this year and <a href="http://earth911.com/blog/2009/04/16/major-broadcast-networks-go-green-for-earth-day-2009/">rolling out new shows</a> to teach us about <a href="http://www.suereco.com/glossary/sustainable">sustainability</a>, environmental disaster, going greener, and even an inexplicably greener Miss USA pageant. I hate to be cynical or anything, but is this sudden greening of TV more about dollars or about actually raising awareness?</p>
<p>Some of the Earth Day&mdash;which has somehow turned into Earth Week, leaving me to wonder, why not Earth Year?&mdash;programming does seem pretty spectacular and completely worth TiVoing. Planet Earth's <a href="http://planetgreen.discovery.com/tv-schedules/series.html?paid=237.15647.127779.0.0"><em>Focus Earth: Six People Saving Our Planet</em></a> sounds informative and inspirational, while The Sundance Channel could get me to watch <a href="http://www.supereco.com/news/2009/03/10/recycled-plastic-bottle-sail-boat/">David de Rothschild</a> doing just about anything (in this case it's his new series <a href="http://www.sundancechannel.com/ecotrip/"><em>Eco Trip: The Real Cost of Living</em></a>, about the environmental impact of products like bottled water, cell phones, salmon, chocolate and cotton tee shirts&mdash;but he could talk about anything and I'd watch).</p>
<p>On the flip side some programming, notably for kids, seems a bit, well, contrived. Greening a cruise ship on <a href="http://tv.disney.go.com/disneychannel/suitelifeondeck/"><em>The Suite Life of Zack and Cody</em></a>? <em><a href="http://www.mnn.com/lifestyle/ecollywood/stories/media-mayhem-real-reality-tv">Jon &amp; Kate Plus 8 Go Green</a>? </em>Taking one day out of the year and working recycling or saving water into the storyline like on PBS Kids' <em>Superwhy</em> isn't nearly as effective as <em>It's a Big, Big World</em>'s daily messages of loving the earth.</p>
<p>But if you filter out the <a href="http://www.supereco.com/glossary/greenwashing">greenwash</a>, there's some not-to-be-missed programming. Almost anything on The Fine Living Network (catch <a href="http://www.seventhgeneration.com/learn/blog/making-big-green-lies"><em>Big Green Lies</em></a> by Seventh Generation's <a href="http://www.supereco.com/person/jeffrey-hollender/">Jeffery Hollender</a>) would do, and PBS is rolling out strong shows on <em>Frontline</em>, <em>Nature</em>, and <em>Nova</em>, no less than you'd expect from PBS.</p>
<p>Can watching TV take the place of actually doing something to change the state of the planet? Of course not. But this year's crop of Earth Day TV&mdash;if you <a href="http://www.mnn.com/lifestyle/ecollywood/stories/media-mayhem-real-reality-tv">know where to look</a>&mdash;might just help make a difference.</p>
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<p>(Photo credit:<a href="http://www.flickr.com/photos/aaronescobar/2170448724/" title="Aaron Escobar, flickr">Aaron Escobar, flickr</a>)</p>
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		<dl><dt>People:</dt>
<dd>
		David de Rothschild,
	
		   <a href="http://www.supereco.com/person/jeffrey-hollender/">Jeffrey Hollender</a> 
 	 </dd>
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		<dl><dt>Glossary:</dt>
<dd>
		   <a href="http://www.supereco.com/glossary/greenwashing/">Greenwashing</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/sustainable/">Sustainable</a>, 
 	 
		   <a href="http://www.supereco.com/glossary/earth-day/">Earth Day</a> 
 	 </dd>
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		<dl></dl>
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	]]></description>
    <dc:creator><![CDATA[Karen Murphy]]></dc:creator>
    <pubDate>Sun, 19 Apr 2009 09:15:00 EDT</pubDate>
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